Frank Bass
American academic (1926–2006) / From Wikipedia, the free encyclopedia
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For American blues singer, see Frank Bey.
Frank M. Bass (December 27, 1926 – December 1, 2006) was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006.
Quick Facts Born, Died ...
Frank M. Bass | |
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Born | (1926-12-27)December 27, 1926 |
Died | December 1, 2006(2006-12-01) (aged 79) |
Occupation(s) | Academic, Director of PhD programs at University of Texas, Dallas |
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