Over-the-top media service
Service delivering video over the internet instead of through a multi-system operator / From Wikipedia, the free encyclopedia
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Over-the-top (OTT) media service (also known as streaming platform) is a media service offered directly to viewers via the Internet.[1][2] OTT bypasses cable, broadcast, and satellite television platforms—the media through which companies have traditionally acted as controllers or distributors of such content. The term is most synonymous with subscription-based video on demand (SVoD) services that offer access to film and television content, such as Netflix and Amazon Prime Video.[3][4] This content may include shows and movies for which the OTT acquired rights from the content owner. Programming may also (or alternatively) include original content produced specifically for the service.[5][6]
OTT services also include a range of "skinny" television offerings that provide access to live streams of linear specialty channels. These services resemble traditional satellite or cable TV programming, but the OTT content is delivered via the public Internet instead of a closed, private network system that uses exclusive equipment like set-top boxes.[7]
OTT services are typically accessed via websites on personal computers, apps on mobile devices (such as smartphones and tablets), digital media players (including video game consoles), televisions with integrated Smart TV platforms,[8] and streaming devices such as Amazon Fire TV and Roku.[2][9]
The term has also been used to describe no-carrier cellphones, for which all communications are charged as data,[10] avoiding monopolistic competition, or apps for phones that transmit data in this manner, including both those that replace other call methods[11][12] and those that update software.[12][13][5][14]