Pledge drive
Extended period of fundraising activities / From Wikipedia, the free encyclopedia
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A pledge drive is an extended period of fundraising activities, generally used by public broadcasting stations to increase contributions. The term "pledge" originates from the promise that a contributor makes to send in funding at regular intervals for a certain amount of time. During a pledge drive, regular and special programming is followed by on-air appeals for pledges by station employees, who ask the audience to make their contributions, usually by phone or the Internet, during this break.
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Pledge drives are typically held two to four times annually, at calendar periods which vary depending on the scheduling designated by the local public broadcasting station.