Wally Olins
British brand consultant / From Wikipedia, the free encyclopedia
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Wallace Olins CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London. He acted as advisor both to McKinsey and Bain. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.[citation needed]
Wally Olins | |
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Born | Wallace Olins (1930-12-19)19 December 1930 London, England |
Died | 14 April 2014(2014-04-14) (aged 83) |
Education | Highgate School |
Alma mater | St Peter's College, Oxford |
Occupation | Branding consultant |
Spouses | Renate Steinart
(m. 1957; div. 1989)Dornie Watts (m. 1990) |