Chex
General Mills breakfast cereal / From Wikipedia, the free encyclopedia
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This article is about the brand of cereals. For other uses, see CHEX. For the credit reporting agency, see ChexSystems.
Chex is an American brand of breakfast cereal currently manufactured by General Mills. It was originally known as Shredded Ralston, first produced in 1936 and owned by Ralston Purina of St. Louis, Missouri, then later renamed Chex in 1950.[1] The Chex brand went with corporate spinoff Ralcorp in 1994 and was then sold to General Mills in 1997.[2] Rival cereal company Kellogg's has the rights to the Chex brand in South Korea and Singapore.[3]
This article includes a list of general references, but it lacks sufficient corresponding inline citations. (March 2013) |
Quick Facts Product type, Owner ...
Product type | Breakfast cereal |
---|---|
Owner | General Mills (North America), Kellogg's (South Korea, Singapore) |
Country | United States |
Introduced | 1936; 88 years ago (1936) |
Related brands | Shredded Ralston |
Markets | North America, South Korea |
Previous owners | Ralston |
Website | www |
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The name "Chex" reflects the square checkerboard logo of Ralston Purina.[citation needed]
For many years, advertisements for the cereal featured the characters from Charles Schulz's Peanuts comic strip.