Lazada
Singaporean-Chinese multinational technology / From Wikipedia, the free encyclopedia
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Lazada Group (Chinese: 來贊達; t/a Lazada) is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia, with over 10,000 third-party sellers as of November 2014, and 50 million annual active buyers as of September 2019.[3][4][5][needs update]
Company type | Privately held company |
---|---|
Industry | E-commerce |
Founded | March 27, 2012; 12 years ago (2012-03-27) |
Founder | Maximilian Bittner[1] |
Headquarters | Bras Basah, Singapore |
Area served | Southeast Asia, except Laos, Cambodia, Brunei, Myanmar and East Timor |
Key people | Jiang Fan (Group Chairman)[2] James Dong (Group CEO) Lucy Peng (Executive Chairwoman) |
Services | E-commerce (Online shopping) |
Owner | Alibaba Group |
Subsidiaries | Lazada Vietnam Lazada Singapore Pte. Ltd |
Website | www |
Backed by Rocket Internet, Maximilian Bittner founded Lazada in 2012 as a marketplace platform that sells inventory to consumers from its own warehouses.[1] Lazada modified its business model the following year to allow third-party retailers to sell their products on its platform too.[citation needed] The marketplace accounted for 65% of the company's sales in 2014.[6][needs update]
Lazada operates in Southeast Asia, except Myanmar, Laos, Cambodia, Brunei and East Timor.[7] The company raised over $685 million from investors such as Tesco, Temasek, Summit Partners, JPMorgan Chase, and Kinnevik AB, before Alibaba Group acquired a controlling stake in April 2016 to support its international expansion plans.[8][9][10][11][12][13]
Often, Lazada is compared to companies in Southeast Asia with a similar e-commerce platform, such as Shopee, Tokopedia, and Bukalapak.[14][15]