Massive Incorporated
Subsidiary of Microsoft that implements dynamic advertising in video games / From Wikipedia, the free encyclopedia
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This article is about the advertising company. For other uses, see Massive (disambiguation).
Massive Incorporated was an American advertising company that provided software and services to dynamically host advertisements within video games. Massive Incorporated was purchased by Microsoft in May 2006 for approximately $200 million to $400 million.[1][2]
Quick Facts Company type, Industry ...
Company type | Subsidiary |
---|---|
Industry | Advertising |
Founded | 2002; 22 years ago (2002) |
Founder | Mitch Davis |
Defunct | October 2010; 13 years ago (2010-10) |
Headquarters | New York City, New York, U.S. |
Key people | Mitch Davis (CEO) Craig Telfer (director of integration) David Sturman (2003 thru Acquisition) (CTO) Claudia Batten Client Relations, Nicholas Longano CMO, Katherine Hayes COO |
Products | In-game advertising |
Parent | Microsoft (2006–2010) |
Website | No longer exists |
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The company closed down at the end of 2010.[3]