Moroccanoil
Israeli cosmetics company / From Wikipedia, the free encyclopedia
Moroccanoil is an Israeli[2][3] cosmetics company headquartered in New York City,[4][5][6] specializing in hair care products containing argan oil. The company was founded in 2008 in Montreal by Chilean-Canadian Carmen Tal and her Israeli then-husband Ofer Tal.[4][7][8][9][10]
Moroccanoil | |
Company type | Private |
Industry | Cosmetics |
Founded | 2008 (16 years ago) (2008) in Montreal, Canada |
Founders |
|
Headquarters | 57th St., Manhattan, , U.S. |
Area served | Worldwide |
Key people |
|
Products | Argan oil-based hair care products |
Revenue | US$60.6 million[1] (2024) |
Number of employees | ≥500[1] (2024) |
Website | www |
As of January 2013,[update] 80% of Moroccanoil's output is reportedly manufactured in a factory "two hours north of Jerusalem",[1][4][7] with the company citing a plant located in Ma'alot-Tarshiha in its safety data sheets.[11] The company has production facilities in Israel, Italy and Canada,[12][13] as well as offices in Montreal (where it has its legal department), Rishon LeZion (where it is legally registered), Edgware, Frankfurt, Tokyo and formerly São Paulo.[2][4][14][15][16][17] Its products are sold in over 85 countries worldwide.[18][19]
Moroccanoil mostly sells its products business-to-business to beauty salons. However, more recently the company began expanding its sales directly to consumers, particularly in travel retails and duty-free shops.[20][21] Since 2020, the company has been a primary sponsor ("presenting partner") of the Eurovision Song Contest, and has been given "extensive" media rights over the contest since 2019.[22][23]
Moroccanoil publicly displays commitment to cruelty-free products and sustainability, with reduction of single-use plastic, prevention of soil contamination and groundwater pollution, partnerships with environmental and animal rights groups (including PETA, Oceana, Green Circle Salons, the Humane Society of the United States and the Sato Project), and its main production plant being solar-powered to prevent greenhouse gas emissions.[13][24][25][26]