118 118 (UK)
Directory enquiries provider / From Wikipedia, the free encyclopedia
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118 118 is the UK telephone number for a US owned directory enquiries provider. Once wildly popular for its advertising featuring two runners, the service has experienced a dramatic decline in calls due to easily accessible information via mobile devices[citation needed]. Calls are answered from call centres in the Philippines, with some administration in Cardiff, Wales and other management offices in London[1] that provides telephone numbers, given subscriber name and address, and answers general questions on any subject. 118 118 started operation in December 2002. In September 2013 the company started 118118Money, a provider of unsecured personal loans.
In 2006, kgb, the parent company of 118 118 in the UK, purchased rival Directory Assistance provider Conduit to produce the largest company of its type in the UK.