Beneful
Brand of dog food products / From Wikipedia, the free encyclopedia
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Beneful is a brand of dog food products by Nestlé Purina PetCare global[1] that includes wet dog food, dry dog food and dog treats.[2] As of 2012, it was the fourth most popular dog food brand,[3] generating more than $1.5 billion in annual revenues.[4] According to a SWOT analysis by Marketline, Beneful is one of Nestle Purina's more significant brands by revenue.[5]
Quick Facts Company type, Industry ...
Company type | Private |
---|---|
Industry | Pet food |
Founded | 2001 |
Area served | Worldwide |
Products | Dog food |
Owner | Nestlé Purina PetCare |
Website | www.purina.com/beneful |
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