Coles Express
Australian convenience store chain owned by Viva Energy / From Wikipedia, the free encyclopedia
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Reddy Express (Formerly Coles Express) is an Australian chain of convenience stores at Shell Australia petrol stations. Until it became controlled by Viva Energy in May 2023,[1] Coles Express was a trading name of Coles Group.[2] Then in September 2023, Coles Express was renamed to Reddy Express.
Company type | Subsidiary |
---|---|
Industry | Automotive and retail |
Founded | July 2003; 20 years ago (2003-07) |
Fate | Acquired by Viva Energy, rebranding to Reddy Express |
Headquarters | , Australia |
Number of locations | 723 (2022) |
Key people | Leah Weckert (CEO) |
Products | Petrol, convenience and grocery |
Revenue | $1.1 billion (2022) |
$42 million (2022) | |
Number of employees | 4,800 (2022) |
Parent |
|
Website | colesexpress |
The business venture and corresponding fuel discount offer was launched by Coles Myer (predecessor of Coles Group) in July 2003 in response to the similar offer by rival Woolworths some years earlier, proving attractive to shoppers. Coles Myer purchased the retail business of Shell Australia multi-site franchisees for $$94 million.[3] Shell Australia (later also sold to Viva Energy) continue to be the exclusive supplier of fuel products, leases the service station property to Coles, and maintains the presence of the "pecten" and other Shell branding on the price board and other signage.[citation needed]
As of 2012, approximately 270 independently franchised Shell service stations remain unassociated with Coles Express where the fuel discount offer is not accepted.[4]