Corporate anniversary
From Wikipedia, the free encyclopedia
In marketing, a corporate anniversary is a celebration of a firm's continued existence after a particular number of years. The celebration is a media event which can help a firm achieve diverse marketing goals, such as promoting its corporate identity, boosting employee morale, building greater investor confidence, and encouraging sales. As a public relations opportunity,[1] it is a way for a firm to tout past accomplishments[2] while strengthening relationships with employees and customers and investors. The duration of the celebration itself can vary considerably, from an hour or day[3] to activities happening throughout the year.[4] Many businesses use an anniversary to express gratitude for past success.[5] Generally, larger corporations have the means to stage more elaborate celebrations.