Firmographics
Sets of characteristics to segment companies and other organizations / From Wikipedia, the free encyclopedia
Dear Wikiwand AI, let's keep it short by simply answering these key questions:
Can you list the top facts and stats about Firmographics?
Summarize this article for a 10 year old
SHOW ALL QUESTIONS
Firmographics (also known as emporographics or firm demographics) are sets of characteristics to segment prospect organizations.[1]
What demographics are to people, firmographics are to organizations. However, Webster (2005) suggested that the term "firmographics" is a combination of demographics and geographics.
Commonly used firmographics include SIC, company size and location. The term "firmographics" is mostly used in relation to a first step of nested approach or segmentation funnel, which was introduced by Shapiro and Bonoma in 1984.[2]