Flight shame
Social movement that discourages airline flying / From Wikipedia, the free encyclopedia
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Flight shame or flygskam is an anti-flying social movement, with the aim of reducing the environmental impact of aviation. Flight shame refers to an individual's uneasiness over engaging in consumption that is energy-intense and climatically problematic. It also reflects on air travelers as people involved in socially undesirable activities, and adaptive behaviour as described in the related Swedish term smygflyga.[1] It started in 2018 in Sweden and gained traction the following year throughout northern Europe.[2] Flygskam is a Swedish word that literally means "flight shame".[2] The movement discourages people from flying to lower carbon emissions to thwart climate change.[2]