Great Leap Brewing
First microbrewery in Beijing / From Wikipedia, the free encyclopedia
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Great Leap Brewing (simplified Chinese: 大跃啤酒; traditional Chinese: 大躍啤酒; pinyin: Dàyuè Píjiǔ) is a Chinese organisation operating four brewpubs in Beijing, two in the Dongcheng District and two in the Chaoyang District. It makes and sells a variety of beers at those locations, popular both within the city's Western expatriate community and youth Chinese drinkers interested in alternative products.
This article contains content that is written like an advertisement. (February 2018) |
Type | Microbrewery | ||||||||||||||||||||||||||||||
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Location | 6 Doujiao Hutong, Dongcheng District, Beijing, China | ||||||||||||||||||||||||||||||
Coordinates | 39.9361°N 116.3932°E / 39.9361; 116.3932 | ||||||||||||||||||||||||||||||
Opened | October 2010 | ||||||||||||||||||||||||||||||
Key people | Carl Setzer, Liu Fang | ||||||||||||||||||||||||||||||
Employees | 109 | ||||||||||||||||||||||||||||||
Distribution | Beijing | ||||||||||||||||||||||||||||||
Website | http://www.greatleapbrewing.com/ | ||||||||||||||||||||||||||||||
Active beers | |||||||||||||||||||||||||||||||
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Seasonal beers | |||||||||||||||||||||||||||||||
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Other beers | |||||||||||||||||||||||||||||||
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After it opened in 2010, Great Leap Brewing became the first microbrewery in Beijing[1] that specialized in craft beers with Chinese ingredients, and the longest-tenured one currently brewing.[2] Founder Carl Setzer along with Dane Vanden Berg, another American expatriate working for an information technology company in Beijing at the time, were frustrated by the narrow choice of beers available in the city. With Liu Fang, Setzer's Chinese wife, they first began brewing in a former siheyuan on a hutong in the city's Nanluoguxiang neighborhood. The location, still open, has been described as being "one of the most difficult bars to find in Beijing".[3]
Eventually, it expanded to two other locations and began offering a range of up to 40 beers at different times of year, with an infusion of venture capital. Setzer left his job to run Great Leap full-time in 2011.
The brewery has focused on using Chinese ingredients in its beers, including Sichuan pepper and Tieguanyin oolong tea,[4] and branding that draws on Chinese history and culture, in a successful effort to attract Chinese consumers looking for an alternative to the country's national brands.