Lite (radio station)
Malaysian national radio station / From Wikipedia, the free encyclopedia
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Lite (formerly known as Lite FM on radio)[1] is one of Malaysia's English-language radio stations managed by Astro Radio, a subsidiary of Astro Malaysia Holdings Berhad. The station mostly plays Classic hits from the 1960s, 1970s, 1980s and 1990s which targeting listeners between the age of 35 to 49.[2] Unlike any other stations by Astro Radio, Lite have the lowest weekly listeners based on GfK Radio Audience Measurement (RAM), Wave 1 in June 2019, Lite dropped by 0.24% to 831k weekly listeners.[3]
Quick Facts Broadcast area, RDS ...
Broadcast area | Malaysia Singapore and Indonesia (Lite Johor only) |
---|---|
RDS | LITE |
Programming | |
Language(s) | English |
Format | Classic hits (since 2006) Oldies (1996–2006) Easy listening (2006–2022) Adult contemporary (2006–2022) |
Network | Astro Radio |
Ownership | |
Owner | Astro Malaysia Holdings Berhad |
History | |
First air date | 1 June 1996; 27 years ago (1996-06-01) (Astro's Channel 304) 1 January 1997; 27 years ago (1997-01-01) (FM broadcasting) |
Former names | Light & Easy (01.06.1996 - 19.11.2006) Lite FM (20.11.2006 - 31.12.2017) |
Technical information | |
Licensing authority | MCMC |
Links | |
Webcast | Syok |
Website | lite |
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