Mass market
Market for goods produced on a large scale for a significant number of end consumers / From Wikipedia, the free encyclopedia
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For the form of book binding, see Paperback § Mass-market.
The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment.[1][2] Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web.[3]