Pears (soap)
Brand of soap / From Wikipedia, the free encyclopedia
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Pears Glycerin soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt, A. & F. Pears initiated a number of innovations in sales and marketing. English actress and socialite Lillie Langtry was recruited to become the poster-girl for Pears in 1882, and in doing so she became the first celebrity to endorse a commercial product.[3][4]
Product type | Soap, Face wash |
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Owner | Unilever |
Produced by | Hindustan Unilever |
Country | London, United Kingdom |
Introduced | 1807; 217 years ago (1807) |
Related brands | Lifebuoy, Lux, Dove |
Markets | United Kingdom, India, Sri Lanka, Nigeria |
Previous owners | A. & F. Pears Ltd. (1917) |
Registered as a trademark in | |
Website | All brands | Unilever |
Lever Brothers, now Unilever, acquired A. & F. Pears in 1917. Products under the Pears brand are currently manufactured in India and Saudi Arabia for global distribution.