Playboy Enterprises, Inc. v. Netscape Communications Corp.
Legal case concerning trademark infringement and dilution / From Wikipedia, the free encyclopedia
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Playboy Enterprises, Inc. v. Netscape Communications Corp., 354 F.3d 1020 (9th Cir. 2004) was a case regarding trademark infringement and trademark dilution decided by the United States Court of Appeals for the Ninth Circuit. The ruling addressed unauthorized use of trademarked terms when using web search data to determine the recipients of banner ads.[1]
Quick Facts Playboy Enterprises, Inc. v. Netscape Communications Corp, Court ...
Playboy Enterprises, Inc. v. Netscape Communications Corp | |
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Court | United States Court of Appeals for the Ninth Circuit |
Full case name | Playboy Enterprises, Inc. v. Netscape Communications Corporation v. Excite, Inc. |
Argued | September 11, 2001 |
Decided | January 14, 2004 |
Citation(s) | 354 F.3d 1020 |
Holding | |
The use of trademarked terms for targeted advertising, if the resulting ads do not properly identify the company being advertised and imply an association with the trademark owner, can constitute trademark infringement and trademark dilution. | |
Court membership | |
Judge(s) sitting | Betty B. Fletcher, Thomas G. Nelson and Marsha Berzon |
Case opinions | |
Majority | Thomas G. Nelson |
Concurrence | Marsha Berzon |
Laws applied | |
trademark law |
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