Rainbow Crafts
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Rainbow Crafts, Inc. (traded as Rainbow Crafts) is a former toy manufacturing company created and operated by Noah McVicker and his nephew Joseph McVicker as a subsidiary of the midwestern soap company, Kutol Products.[1][2] The company manufactured Play-Doh, a modeling compound for children.[1][2] Rainbow Crafts operated under the McVickers from 1956 until 1965 when it was sold to General Mills with all rights to Play-Doh.[1][2] In 1971, Rainbow Crafts and Kenner merged.
Quick Facts Trade name, Company type ...
Rainbow Crafts | |
Company type | Subsidiary |
Industry | Toys |
Founded | 1956; 68 years ago (1956) |
Founder | Noah McVicker, Joseph McVicker |
Defunct | 1971; 53 years ago (1971) |
Fate | Merged with Kenner in 1971 |
Successor | Kenner |
Headquarters | United States |
Products | Play-Doh |
Parent | Independent (1956–1965) General Mills (1965–1971) |
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Hasbro currently manufactures Play-Doh today.