Rakuten.com
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This article is about the US e-commerce website. For its Japanese parent company, see Rakuten.
Rakuten.com/shop was an e-commerce marketplace based in San Mateo, California. Previously known as Buy.com, it was founded in 1997 by Scott Blum. In 2010, it was purchased by Japanese company Rakuten, and rebranded as Rakuten.com.[3] This business was shut down by Rakuten in 2020.[4]
Quick Facts Company type, Industry ...
Company type | Subsidiary |
---|---|
Industry | Internet |
Founded | September 12, 1997; 26 years ago (1997-09-12)[1] |
Founder | Scott Blum[2] |
Fate | Shutdown in 2020 by Rakuten |
Headquarters | San Mateo, California, U.S. |
Area served | Worldwide |
Key people | Hiroshi Mikitani |
Products | Retail |
Services | Online shopping |
Parent | Rakuten, Inc. |
Website | rakuten |
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