Sega Racing Studio
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Sega Racing Studio (abbreviated as SRS; also known as Sega Driving Studio) was a computer and video game developer established in 2005 (based in Solihull, England) for the sole purpose of developing AAA Sega racing titles. The studio had radically expanded from a small group of people to a team of over 60 employees by the year 2007[1] drawing talent from other major British developers such as Rockstar Games, Rare, Codemasters, and Criterion Games.[2] Its mission statement was to create driving games for the Western market while paying homage to Sega's legacy in the genre and developing new racing IPs.
Company type | Division |
---|---|
Industry | Video games |
Founded | 2005; 19 years ago (2005) |
Defunct | 2008; 16 years ago (2008) |
Fate | Acquired and merged into Codemasters |
Headquarters | Solihull, England, United Kingdom |
Key people | Guy Wilday |
Products | Sega Rally series |
Parent | Sega |
Website | racing.sega.co.uk (archived version 2005-12-18) |
The development studio was aiming to become large enough to be able "to be a multi-sku, multi-game studio" and develop multiple titles at the same time. The team was called autonomous from Sega while still being part of the organization.[3]
The studio was headed by Guy Wilday, who was involved in the Colin McRae Rally games[4] and was formerly the head of the studio behind the games and the series producer.[5]