Social media analytics
Process of gathering and analyzing data from social media networks / From Wikipedia, the free encyclopedia
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This article is about the quantitative analysis of social media. For theoretical foundations, see social network analysis.
Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies. One author defined it as "the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision-making."[1]
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