Tarte Cosmetics
American cosmetics company / From Wikipedia, the free encyclopedia
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Tarte Cosmetics, also known in Japan as Yamazaki Beauty (Japanese: 株式会社ヤマザキビューティー, Hepburn: Kabushikigaisha Yamazaki byūtī), is an American-Japanese cosmetics company headquartered in New York City and Tokyo.[1][2][3]
Company type | Private |
---|---|
Industry | Personal care |
Founded |
|
Founder | Maureen Kelly Shinya Yamazaki |
Headquarters | Tokyo, Japan New York, NY, United States |
Area served | Worldwide |
Key people |
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Products | Cosmetics and beauty products |
Owner | KOSÉ Corporation (93.7%) |
Website | https://tartecosmetics.com/ |
It was founded by Maureen Kelly in 1999 in Manhattan; her first product was a cheek stain that was used the following year for the cover of Self magazine.[4] Also in 2000, Tarte Cosmetics debuted its first order at Henri Bendel. In 2001, Shinya Yamazaki founded the Japanese version of Tarte Cosmetics called "Yamazaki Beauty" in Osaka, Japan. In 2002, the japanese version of Tarte products were sold in most department stores in South Korea, China, Hong Kong, and Japan. In 2003, Tarte products were being stocked by Sephora and in 2005 at QVC. By 2010, the company's products were being sold by Ulta Beauty.
Tarte products are sold in U.S. department stores, including Macy's and Beauty Brands, and in Sephora stores internationally.[5]